REGISTRATION IS NOW CLOSED

Does your organization struggle with its marketing efforts? Are strategic marketing and brand development unfamiliar concepts for your nonprofit organization? Promoting nonprofit organizations is never easy. Today, during these times of economic certainty, marketing is both more complex due to lack of funding and more critical to agency stability and growth due to increased competition for scarce funds.

To yield the maximum return on investment of every marketing dollar spent, organizations must filter all marketing and communication tactics—websites, social media, advertising, public relations— through an integrated marketing strategy and branding process. Find out how to make the most of your marketing efforts by attending these two information-packed workshops presented by Targeted Solutions and Training at PHMC:

» A Strategic Approach to Cost-Effective Marketing
Tuesday, March 2, 2010, 10:00 am to noon
Learn the keys to developing a strong, integrated strategy reflecting organizational context, goals and stakeholders. The stronger the strategy, more effective you can be for less money.

» Brand Development, Redevelopment & Management… in Tough Times
Thursday, March 18, 2010, 1:00 pm to 3:00 pm
In this interactive session, participants will learn the strategies and tools to effectively manage the brand to powerfully support mission and business goals.

PHMC’s Training Center
260 South Broad Street, 17th floor Philadelphia, PA

Fee: $20 per person for one session, $35 per person for both sessions. Groups of three or more from the same organization receive a $5 per-person discount. These events are free for PHMC and affiliate employees.

Click here to register. Contact Targeted Solutions at tclemon@phmc.org or 215.731.2477 or visit targetedsolutions.phmc.org for more information.  

A Strategic Approach to Cost-Effective Marketing for Nonprofits

After signing up for these informative sessions, read Targeted Solutions’
White Paper A Strategic Approach to Cost-Effective Marketing for Nonprofits
for more ways to ensure your organization not only survives, but thrives,
in the days ahead.

Many nonprofit organizations are taking a renewed look at their marketing and communications efforts in response to the economic downturn, in an effort to get more for less. However, if they were already executing on a well-developed strategic plan, they probably have been achieving an excellent return on their marketing investment (and that’s the definition of getting more for less). And, they are well positioned to find where they can cut their investment further without destroying their returns. If, on the other hand – like many organizations – they have been taking a scatter-shot or reactive approach to their marketing and communication efforts, they have likely never been getting a sufficient return on their investment of time, money and creativity… READ MORE »